Customer Relationship Management
Customer Relationship Management : - Business Process
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Customer Relationship Management (CRM) is an integrated information system which does the same function as one-to-one marketing. Customer Relation Management brings together elegant information about customers, sales, marketing effectiveness, responsiveness and market trends, and supports and helps businesses utilize optimally technology and human resources to gain information and insight into the behavior of customers and the value of those customers.
CRM makes optimal use of software and Internet capabilities in managing the colossal customer database and helps the companies of various sectors, to have customized communications with each and every customer. As time marches on, the communications between a customer and a company become mutually beneficial, as customers offer information in return for personalized service which meets their individual requirements.
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